Press / xHamster Announces New Mascot

As savvy porn fans may have already noticed, the xHamster brand is expanding and that comes along with a badass upgrade for our logo mascot. We have had our first hamster logo on the site for 8 years and while we are all happy with the job it has done, it's time to refresh the look as we move forward with a number of new opportunities to entertain fans and excite everyone in a few other ways as well.

"The iconic xHamster mascot has been seen by more people than the Mona Lisa, and while we love it as much as our fans have, it's important to always be evolving and improving our brand" said Alexander Hawkins, Chief Marketing Officer of xHamster.

"Our audience wants to see our logo evolve because they are connected with our brand, free spirited and wild at heart. That`s why we came up with this simple but sexy new logo version. We never want to become too comfortable with something we did well long ago. We always view our own success as a challenge to see what we can do to become even better and set new levels of accomplishment for xHamster in the future."

You may have already seen the new xHamster logo appearing as part of our partnership with Promosport Racing cycling team from Italy for the entire season 2016 as well as the announcement that you'll soon be able to enjoy world class craft beer with the xHamster name on it – the first porn beer in the world!

It's an exciting time to be part of the xHamster world and we expect to be bringing you a lot of interesting news in the days, weeks and months to cum throughout all of 2016!

Check our logo story http://xhamster.com/campaign/newlogo

About xHamster:

Founded in 2007, xHamster is one of the world's largest adult entertainment sites, hosting a huge variety of content to cater to all preferences. In November of 2015 surpassed 10,000,000 members worldwide.

xHamster`s goal is to raise awareness in the community about safe sex and the health of men and women around the world.